Rumble – it’s that video site that’s been popping up as a sort‑of “other” YouTube
People say it’s a place where creators can post stuff without the huge rule book that YouTube has. I guess that’s why a lot of folks are looking at it, especially those who feel like their videos get taken down too quick. It started back in 2013, so it’s not brand new, but it’s still growing like a weird little media world of its own.
So how does it actually work? You sign up, you upload a video, and then you can make money off it. The money can come from a few places, ads that run on the video, deals where Rumble sells the video to other sites, and even a kind of syndication thing where other news outlets might play your clip. The site also gives you tools, like a way to go live, some basic stats about who’s watching, and a page that shows how much cash you’re pulling in. I’ve seen a lot of independent journalists and political talkers using it, and even some comedians who just want a place that isn’t so strict.
The biggest part of Rumble’s deal is the promise that you keep more of your stuff. Unlike some other platforms that own the video once you upload it, Rumble says you still own the rights. Then they split the money they make. For ads, they take a cut and give the rest to you. There’s also a licensing program, Rumble finds other companies that want to show your video and you get a slice of that pie. It’s a bit like a co‑op, if that makes sense. Some people say the ad revenue isn’t as high as YouTube, but they point out that the rules are looser, so maybe you get more views in the long run.
There are a few other ways they bring in cash. Rumble sells some premium features to big creators who want extra help promoting their videos. They’ve also started a sort of news network that pulls in money from sponsors who like the “free speech” vibe. It’s not all perfect, critics warn that the looser moderation could let out misinformation, and the platform can be a bit clunky on mobile. Still, for many it feels like a fresh start, a place where you can still say what you think and maybe earn something while you’re at it.
In short, Rumble tries to be the opposite of YouTube’s big‑brother vibe. It gives creators more control, a few different money streams, and a community that’s looking for fewer rules. Whether that will turn it into a true rival or just a niche corner remains to be seen, but it sure has people talking.
Rumble makes a lot of its money from ads
You’ll see a short clip before a video, maybe a banner on the side, and sometimes an ad pops up halfway through. Those spots are sold by Rumble itself, but the company also works with other ad networks. Creators get a slice of that pie, sometimes as much as sixty percent, although the exact cut can change depending on what kind of video it is and how many people actually watch it.
The whole advertising plan leans on “brand‑safe” material. That idea sounds good on paper, but it also means Rumble tries to keep the content clean enough for big advertisers while still giving a home to creators who get shut out elsewhere. In 2024, that looks like a plus for brands hunting new places to spend money, especially when they want an audience that actually cares about the videos.
Another piece of the puzzle is the licensing deal. Rumble tells creators they can hand over the rights to their videos, and in return Rumble can push the clips out to sites like MSN, Yahoo or even X (the old Twitter). Some creators get paid up front, others get a bigger share of the ad cash later. This set‑up seems to give the makers a steadier paycheck, and it also lets Rumble stock a library it can brag about. A bigger library might boost the company’s value, but it also raises a question: do the creators really own what they made?
Finally, there’s Rumble Cloud. The firm spent a lot of cash building its own servers to store videos and run live streams. By doing that, they don’t have to rely so much on giants like Amazon Web Services, which could save money and give Rumble more control over how things run. By 2024, Rumble is even renting out that cloud power to other businesses. It sounds like a smart move, though it could spread the company thin if the tech side gets too messy.
All in all, Rumble’s mix of ads, licensing tricks, and its own cloud seems to keep it humming, but whether it can stay ahead of the big platforms remains to be seen.
Rumble ain’t just another video site
It’s trying to pull in creators who want a place that won’t yank their vids down or hand over their data. That promise of “secure and censorship‑resistant” hosting might sound like hype, but it does give the company a new way to make money – sell space, sell safety.
Then there’s the subscription thing. Creators can sign up for a premium plan that says they’ll get better analytics, faster support and extra storage. Viewers can also throw cash at the platform for an ad‑free watch or to unlock special channels. It isn’t the biggest cash cow yet, but the regular monthly fees do add a steady drip of income and keep people coming back.
Live streams bring another angle. While a creator is talking, the audience can drop Super Chats or tip them directly. It’s a peer‑to‑peer cash flow that’s getting popular, especially when ads are getting shaky. Rumble takes a tiny cut of those tips, so it’s another little revenue stream on the side.
Looking at 2024, Rumble seems to lean on a few strengths. First, the deal it offers creators – higher revenue splits and looser licensing – could pull folks who feel squeezed by the big platforms. Second, Rumble builds its own servers, so it isn’t totally at the mercy of someone else’s hardware. That independence might keep the site running even if a big player tries to shut it down. Finally, it has carved out a niche: people who care about politics or who just want content that isn’t filtered by the mainstream.
Sure, there are doubts. Will the niche stay big enough? Can they keep the tech solid without huge cash? Only time will tell, but for now the mix of hosting fees, subscriptions, tips and a clear audience focus seems to be Rumble’s playbook.
Syndication Opportunities
Rumble’s deals with news sites and social apps seem to push its videos farther than before. By teaming up with a local radio station or a meme page, a creator’s clip can pop up on places they never imagined. That means more eyes, maybe more cash flow. It’s not a guarantee, but the chances look bigger.
How Creators Cash In – 2024 Edition
- Ad revenue sharing – The platform pays a slice of the ad money that shows up when people watch. The exact cut changes, sometimes it feels fair, sometimes not.
- Exclusive licensing – A brand might buy the rights to a video for a set fee, either once or every month. Some creators love the lump sum, others prefer the steady drip.
- Live‑stream tips – While streaming, viewers can drop “Super Chats” or tip directly. It’s like a digital coffee shop; the better the show, the more tips roll in.
- Subscription channels – Some makers set up a pay‑wall for premium stuff. Fans who really dig the content will pay, but the rest might just walk away.
- Syndication earnings – When other platforms republish a Rumble video, the original uploader gets a cut. That’s a nice side‑hustle if the video goes viral elsewhere.
All these ways to earn make Rumble look tempting to indie video makers who are tired of leaning on YouTube’s rules. Still, the mix can feel shaky; one month may be solid, the next barely covers the internet bill.
Investor Angle – Is Rumble Making Money?
By early 2024 the company is still in “grow‑or‑burn” mode. It pours cash into servers, hires more staff, and signs new content deals. It hasn’t shown a steady profit line yet, but revenue is climbing each year. The 2022 SPAC‑go‑public move gave it the cash injection to keep expanding.
Analysts whisper that owning its own cloud gear and pushing syndication could pay off later. They’re hopeful, yet some warn the market could turn if creators bounce back to bigger sites. So, the future looks promising, but not set in stone.
In short, Rumble offers a bunch of routes to earn, but the real payoff? That still depends on luck, hustle, and how the platform evolves.
Some problems Rumble’s got right now
Rumble’s grown a lot, but it ain’t easy.
First, advertisers. A lot of brands are scared ‘cause a lot of the videos are political, and they don’t want their name next to fights. That’s why some of them hold back.
Second, the whole “let people speak” thing. Rumble wants to let anyone post, but then they get complaints about hate speech or fake news. It’s a messy middle ground, and the team keeps tweaking the rules, sometimes too fast.
Third, the competition. You’ve got YouTube with its billions of views and TikTok with its short clips that kids can’t stop watching. Going up against those giants feels like a small fish trying to swim with sharks.
Still, the folks at Rumble keep trying new tricks. They say they’re looking for a sweet spot between free speech and some kind of responsibility.
What it means for us
In 2024 the Rumble model sort of shows a new way to run a video site. They push creator power, they own more of their servers, and they pull money from ads, subscriptions and some weird “pay‑per‑view” deals.
If you’re a creator, you might like that you keep more cash. If you’re an advertiser, you might still worry ‘cause you never know what will pop up next. Investors? They’ll watch the numbers and decide if the risky vibe pays off.
Maybe Rumble’s path will become a guide for other sites that want to be open, give creators control, and still make money. Or maybe it’ll stay a niche spot for folks who hate the big platforms. Only time will tell.
